Mike Carberry

Chiropractors often face challenges in marketing their services compared to medical doctors and dentists. However, the concept of medically integrated practices offers a solution. By embracing this model, chiropractors can tap into the market advantage of medical doctors and provide patients with comprehensive care.

Closing the Gap: Chiropractic vs. Medical Care

According to the American Chiropractic Association, chiropractors treat over 27 million patients annually. However, statistics show that a smaller percentage of the population seeks chiropractic treatment compared to medical care. Numbers from the Centers for Disease Control and Prevention show 83.6% of U.S. citizens visit medical healthcare practitioners within a year, while only 25% of U.S. adults have sought chiropractic treatment in the past five years. Nevertheless, studies by the National Institute of Health indicate that chiropractic care can be highly effective in reducing pain, with 94% of patients experiencing significant relief.

Reaching the Public: A Marketing Challenge

Chiropractors and their patients are aware of the effectiveness of chiropractic care, but convincing the wider public remains a challenge. To bridge this gap, chiropractors engage in intensive marketing, community outreach and expanding their staff. Meanwhile, many medical doctors struggle with a high patient load and limited time for each interaction.

Recognizing the market advantage of medical doctors, chiropractors are increasingly embracing medically integrated practices. These practices combine medical professionals’ expertise with chiropractic care, offering patients a comprehensive treatment approach. Medically integrated practices generate more revenue than chiropractic-only practices and eliminate the need for extensive marketing campaigns. Moreover, they help educate the public about the benefits of chiropractic care.

Building Trust and Embracing Change

In integrated practices, skeptics often embrace chiropractic treatment when recommended by a physician. Additionally, individuals who may have never considered chiropractic treatment become regular patients, advocating for its benefits. Chiropractic packaged within a medical office becomes a bonus for new patients.

Changing Roles and Expanding Opportunities

While financially lucrative, integrated practices require chiropractors to assume the role of chief executive, overseeing practice operations instead of solely providing adjustments. This shift allows for stronger foundations, enhanced staff and business development and improved quality of care. With an increasing number of patients seeking conventional medical care, practice owners can reduce their investment in marketing efforts.

Amplifying the Impact: The Value of Integration

Medically integrated practices offer medical providers a fresh perspective on chiropractic care and provide patients with additional tools for their treatment plans. Patients view chiropractic as a valuable component of their overall healthcare journey. In contrast, medical doctors often face the challenge of managing patient expectations and resort to quick fixes such as prescriptions. Medically integrated practices provide a departure from this pharmaceutical-centric approach. 

Integrated offices present an effective solution to marketing challenges faced by chiropractors. With the help of AMI, chiropractic owners can tap into and take advantage of the physician’s market. Allowing for chiropractors to provide comprehensive care and educate the public about the benefits of chiropractic treatment.




The duration to transition a medically integrated practice can vary significantly based on the location and specific circumstances. Depending on the ambitions of the chiropractor, we’ve seen a practice integrate in as little as two months, and others as long as six months. At Advanced Medical Integration (AMI) we will provide insights on how you


Hiring a medical practitioner is a crucial step towards expanding your practice and offering comprehensive healthcare services. With decade’s worth of experience, Advanced Medical Integration (AMI) can provide valuable insights into the process of choosing the ideal medical practitioner to support your medical integration goals, as well as guide you through the entire process, from


Running a successful medically integrated practice is a trade Advanced Medical Integration (AMI) is well versed in. Our founders, Dr. Mike Carberry and PT Coleen Carberry, have been running successful medically integrated practices for 30 years due to implementing operations that results in a financially healthy business. These practices have birthed AMI’s Integration Model and


In the rapidly evolving landscape of healthcare, chiropractic practices are embracing a shift from transactional care to value-based models. This transition aims to provide comprehensive, patient-centered services that go beyond individual adjustments. By focusing on delivering value and prioritizing patient outcomes, chiropractic clinics can transform their practices and contribute to the improved well-being of their